What is SEO?
SEO – Search Engine Optimization is the art
and science of optimizing your web pages to be found by the search engines like
Google, Yahoo, and Bing etc. But why part art, part science? The science part
of SEO deals with technology, with implementing the techniques, and all the
technicalities of website, coding etc. While the art part deals with
understanding the business, and its customer’s human behavior and trying to
influence it which is not just science but also an art.
SEO plays a vital role in scaling up sales and
accelerating the growth of a completely online business (such as Flipkart.com)
or an offline business (such as KFC).
Why SEO industry is growing?
- Increased use of search engines to look for information on web.
- Large brand advertisers are using SEO actively
- Traditional or Direct marketers are increasingly adopting SEO
- Growth in the number of local search request with mobile web searches.
- With contextual Advertising; Google is displaying Ads to specific audience, who are really interested in those messages
- Google are fast evolving and making demographic targeted & Geo targeted search results.
Is SEO recognized as a career?
Let us give you some proof that SEO is a great
career. Just like CCNA, MCP, OCJP and other professional certifications; for
Online Marketing (SEO is a part of Online Marketing) we have International
certifications from Google and Microsoft. That is a clear indication of the
demand and future growth of this field.
What are the career
opportunities on SEO?
Online industry is growing everyday & SEO
is playing a vital role in bringing the visitors to the website and all the
companies are spending a huge sum in SEO. It’s one of the most happening areas
and there are a good number of job opportunities in the field of SEO.
Every website is looking to procure SEO
services for itself either internally or externally depending on its budgets
and expertise at hand.
SEO has very bright future for you if you have
great analytic skills, and you are dynamic. You need to keep up with the latest
trend in the field, have passion for research and be able to formulate clever
and creative marketing strategy to beat your competitor, and have an edge over
all others.
What skills are needed for a career in SEO?
As already mentioned SEO is a mix of arts and
science, so if you come from the science background and are technical skilled,
SEO can add a lot of value to your CV by making you get in touch with the
practical aspect of the business. SEO helps you grow as a professional and
learn new skills related to people management and internet marketing strategy
building.
In
case you come from the art side, then SEO may appear a little complicated due
to the entire technical skill requirement. The good news is that – most technical
aspects of SEO are easy to learn & implement.
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