Graphic Design refers to the artistic interpretation and
creation of design through artistic expression. In other words, graphic art is
the art of visualizing ideas. Graphic artists use their creativity and talent
to design, display, advertise, package and promote. Graphic design is seen
everywhere in the world around us – from books and magazines, food products,
cars, household appliances, clothing, computers, and everything in between.
A graphic artist is also often referred to as a graphic
designer. He or she uses a diverse range of media to create designs and
visually convey a message or an idea to the public. Since the aim of a graphic
designer is to enhance the image and sale ability of a product, the work
profile could encompass designs for websites, logos, stationery, print
material, advertisements, films and videos, posters, brochures, and other
promotional materials. Responsibilities could also include overseeing layouts
during printing of magazines, books and newspapers, designing sets for theatre
and film and even furniture design. Many graphic designers still use
traditional tools such as pencil, ink and paper but more and more now rely on
computer aided technology and the latest design software to enhance their work.
Graphic artists are required to hold a Graphic Design
degree or a diploma in Graphic Design, Visual Art or Commercial Art. In
addition to this, hands-on experience is necessary along with a portfolio full
of ideas and work. A graphic artist needs to be independent and self motivated
and possess the imagination and creativity to deal with a range of subjects and
products. A close attention to detail and an instinct for color, shape and form
is essential. A good graphic artist would be one with an exposure to a wide
range of media and communication techniques. He or she will be fluent in
handling all sorts of tools, techniques, drawings and models. Graphic designers
need to evaluate their customer’s needs and must be adept at all sorts of sales
and marketing strategies. Therefore, a comprehensive knowledge of theory and
methodology is required to excel in this type of career.
Today, good Graphic Design Programs mix creativity
with technology and business skills. Course material should include (among
others) – Web page design, Flash, Typography, JavaScript, Web Animation,
Photoshop, Illustrator, Pre-press Operations, Internet Management, Marketing,
Computer Fundamentals, and Desktop Publishing.
Graphic designers have the choice to work alone or as a part
of a large design team. They could opt for consultancy services or freelance
work if they do not want to be tied down to a particular design studio or
advertising agency. Media opportunities for graphic artists could be found in
print, packaging, movie, video, television or radio. Graphic artists can be employed
by magazines or newspapers, books, advertising agencies and graphic design
firms as well as non-profit organizations, governmental agencies, companies and
for specific events.
A career in design could lead to various positions in the
field of Graphic Design such as Art director, Directors - state, motion
picture, television, radio, Visual artists, Animators, Children
book illustrators, Commercial and industrial designer, Fashion designer,
Interior designer, Set designer, Painters and illustrators, Cartoonist, comic
book artists, Camera operator, television, video or motion picture operators,
Desktop publisher, Composing room supervisor and Online producer.
And as the years go by, jobs for graphic designers are only
expected to rise and individuals with experience in animation and Web design
will have the best opportunity to qualify for the newer job positions being
created in the fields of technology. A career in graphic design is assuredly
fast growing and one that is becoming more and more competitive with every
passing day. People now recognize the earning potential of such a career and
the flexibility and independence offered by the choices within this field.
Whether you work full-time in a small studio or large agency or freelance
full-time on your own terms, the bottom line is that Graphic Design is a great
choice for people who need to express themselves creatively and earn well at
the same time.
Article Courtesy Bluebeans Animation Academy .
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